Please join us for the next gathering of mobile industry professionals & enthusiasts on Monday, May 17, 2010, at 6:00 pm.  Reserve the date in your calendar now!

PRESENTATION OVERVIEW

The presentation will focus on the market opportunities and technical factors that can make and break mobile app localization iniatives both from a cost and quality perspective. After providing an overview of the global mobile app market, Aaron will give you a deeper understanding of how the localization industry works, including insights into industry-standard tools and how these may affect your localization strategy and vendor-selection process. Then we will look at the specifics of successful localization of apps for the major platforms, discussing strategies for decreasing the cost of cross-platform localization. Examples from successful localization projects for Glyph clients such as Appigo (Todo, Accufuel for iPhone), Conducive Technology (FlightStats for Android), OnAir (cross-platform) and Avatron (Air Sharing for iPhone).

   1. Global Smartphone and Mobile App Market
   2. Why Localize
   3. Internationalization Keys
   4. Overview on Localization Industry, Processes and Technology
   5. Localization Tips (iPhone/iPad, Android, Blackberry)
   6. Localizing Across Platforms
   7. Aligning Localization of App and Platform-Internal UI Strings
   8. Localization Consistent with Existing Platform
   9. Testing

MEETING DETAILS
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Date: Monday, May 17, 2010
Time: 6:00 pm – 8:00 pm
Topic: Localization Opens a World of Opportunities
Presenter: Aaron Schliem, CEO, Glyph Language Services
Location: ThoughtWorks, 200 E. Randolph St., 25th Floor, Aon Center, Chicago, IL 60601 
Location Notes: Participants must register to get on the official attendance list. At the venue, please sign-in at the reception desk on the first floor. Picture ID required. 
Directions: Please see the ThoughtWorks web site for details. The State/Lake Street and Randolph/Wabash El stops (all lines) are about 2 blocks away. The building is a block off Michigan Ave. and is also well served by buses. 
Parking: There is parking in the Aon Center and neighboring buildings. There is less expensive parking on Lake Street just west of Michigan Ave, plus several other parking structures in the vicinity.

MEETING AGENDA
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6:00 pm – Sign-In / Light refreshments
6:30: Featured Presentation: "Localization Opens a World of Opportunities"
7:30 pm > Refreshments / Networking

ABOUT THE SPEAKER

After completing degrees in International Relations and Molecular Biology at the University of Wisconsin, Aaron set off for Chile, where he began his first language company with a focus on writing and editing scientific journal submissions for Chilean scientists and on developing unconventional language learning plans for motivated professionals.

Upon his return to the US, all roads led to Seattle where Aaron joined two linguists and a software developer to launch Glyph Language Services in 2001. With the sweat of our collective brow, and never forgetting that language is more an art than a science, Glyph has seen robust growth, our message resonating first with the top businesses and organizations in the US Pacific Northwest and eventually with clients worldwide.

As CEO, Aaron drives Glyph's strategic vision, which is oriented toward mobile application localization, games & multimedia localization and specialized terminology consulting and data development. With machine translation emerging as a viable tool to decrease localization costs, Aaron is driving Glyph's implementation of machine translation focusing on innovative strategies to improve post-editing speed and translator satisfaction.

IMPORTANT NOTES

Please remember to RSVP by noon on the day of the presentation in order to get on the official registration list for our host's security system.

Special thanks to our generous host and sponsor, ThoughtWorks!